Brand Story

Clothario – Built From Grit, Designed for Expression
Clothario didn’t start in a flashy design studio or with a team of professionals.
It started on the floor of an 18-year-old's bedroom — with nothing but a phone, a head full of ideas, and an unshakable mindset.

Armaan wasn’t a fashion graduate. He didn’t have investors, connections, or the perfect setup. What he did have was drive. While most were figuring out what to do next, he got to work — creating custom T-shirts for local teams, organizations, and anyone who wanted something unique. One order turned into five. Five became fifty. His designs started crossing borders. Clients from around the world took notice of the quality, the detail, and the personal touch he brought to every piece.

But Armaan knew this was just the beginning.

He wasn’t just making clothes — he was building something deeper. A culture. A message. A rebellion.

That’s when Clothario was born.

A brand created not for the mainstream, but for the misfits. For the creators, the thinkers, the overthinkers. For the ones who feel too much, say too little, and live too loudly in their own heads. Clothario is more than clothing — it’s a statement. A wearable canvas for the stories that don’t get told.

What We Stand For

Clothario is inspired by the rawness of street culture, the messiness of the internet, the grit of underground art, and the honesty of late-night thoughts. Every piece is loud, graphic, bold — and yet deeply personal. We design for those who refuse to be boxed in. The rebels, the creatives, the ones who don’t care about following trends but care deeply about being real.

Our tees aren’t just fashion. They’re conversation starters.
They’re for the outsiders, the wildcards, and everyone who’s ever felt like they didn’t fit in — and chose to own it.

From Bedroom Floor to Global Wardrobes

What started as a hustle from a small room is now a growing brand worn by people across the globe — all connected by a shared hunger to express themselves freely. Armaan’s journey is a reminder that you don’t need the perfect setup to start — just vision, consistency, and a refusal to play it safe.

This is Clothario.

Unfiltered. Unapologetic. Undeniably real.
Wear your mind.